PUBLIC MARKS with tags banners & advertising

While browsing through my file archives some years ago, I ran across a few folders of locally cached web pages. Browsers like Netscape and Internet Explorer saved these files in order to speed up load times upon future visits to the same sites. Browsers today do the same thing, but the functionality was far more vital in the days of sluggish dial-up modem connections.

Instead of seeing a banner or icon on the screen, viewers' phones would pick up extra beams of light to receive coupons and other offers from advertisers.

Banner Blog started in June 2005 to showcase* online advertising, much of which goes unnoticed. It was also seen as a good opportunity to pimp our own work too! BannerBlog was created by Ashley Ringrose who works at Soap Creative, a small & friendly interactive agency and Ashadi Hopper who works at RMG Connect, one of the larger multinational agencies around town.

Apparently, broadband penetration among its user base is so high the company believes it can make more money by selling more rich media and video ads.

The IAB's new wave of voluntary guidelines includes seven new Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units. The new voluntary guidelines join the roster of recommended guidelines that the IAB already has in place.

In real-time, eMiniMalls selects the top products for your web page and displays interactive information such as product ratings, descriptions, reviews, related Blog content and even where users can get the best buy on the net.

creation: Andrea Evora Cals / PJ Pereira Agency - DM9DDB - Brazil