PUBLIC MARKS with tag advertising

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found at Hulu.

Can America's most iconic advertising campaigns be re-imagined for the web?

Recently at Mark Boulton Design, we’ve been working on a redesign of the global visual language for a large sports network. Like many web sites delivering news and editorial content, they rely on advertising for their revenue — either through multiple ad slots on the page, or from video pre-rolls.

Providing the Canvas for the Next Generation of Online Brand Advertising

WeTransfer your videos, music, photo albums or documents to friends and colleagues. We support all filetypes. Shouldn't your company be benefiting from one of the biggest (literally) advertising opportunities available? Contact us to find out how.

*I'm doing this via fiverr.com so you don't need to worry about getting scammed.* 1. Articles are a great way to promote your website, product etc. 2. .edu sites are considered by search engines to be authority sites. Which equals good S.E.O. 3. I'm picky, .edu blogs are very valuable properties so I won't clutter it up with poorly written spammy articles. So if you don't already have an original article you can of course get one written by someone at Fiverr.com.. Not me though I'm a bad writer. =-) My GIG: http://fiverr.com/83746

Manage your ads. Define under what condition they will show (visitor from search engine, old post..).

Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said “Oh, by the way, all of this is done in HTML 5.

Sprout Now Lets You Simultaneously Build Rich Ads In Both HTML5 And Flash

Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.

グラフ

"アドエクスチェンジはリアルタイムに入札されるため、値付もリアルタイムで変わります。これに対し、日本の取引の典型的な流れとしては、媒体社が値付をした単価で広告代理店に販売を委託し、広告主と1対1で価格交渉を行うことになります。ここで多少の価格調整が行われることも多いのですが、それでも媒体社はその販売状況などによって価格を見直すのは3カ月単位になる"

"ユーザーの首都圏比率は、mixiが42.6％に対し、グリーは32.0％、モバゲータウンは32.5％と10ポイント近く高くなっている。「テレビCMを打つ理由の1つは首都圏も地方も両方にリーチできること」（笠原社長）。同社が課題としている地方ユーザーの開拓に寄与するのではという期待がある"

"search is still a potent way to reach customers online, but driving consumers to search via display advertising is even more powerful"