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PUBLIC MARKS from vista with tags 出版 & 周浩正

12 January 2006 12:00

長尾理論：打開「藍海之門」的另一把鑰匙 ◎周浩正

「長尾理論」反映於分佈圖上的百分之八十，就像一條長長的尾巴──越細小、越接近尾端、越被忽視的非主流產品區，才是未來產生可與主流市場相匹敵的、甚至是市場規模更大的、新的「暢銷產品源」＊註3；而80％（五分之四）的「無用多數」，很可能就是未來「關鍵少數」的隱身之處。

出版老貓長尾周浩正

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