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PUBLIC MARKS from tisienpo with tags e-commerce & études

2009

A la recherche du consommateur 2.0

Interview de Dominique LEVY SARAGOSSI, directrice du planning stratégique TNS SOFRES

études planning stratégique web 2.0 consommateurs consommacteur e-commerce

2007

Five reasons consumers don’t book travel online

the top-three most common reasons for those who book travel not to stay online to make reservations include concern over credit-card security, Web-site performance issues and limits on the actions they could take online "Consumers see the Web as a bargain basement for all kinds of retail products, yet when buying travel, they think they can negotiate a better price with an actual person," the report reads.

études chiffres clés reservation performance etourisme 2.0 e-commerce transformation persuasive design freins

1 (2 marks)