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15 October 2007 12:15

Brands test new approach for online marketing : New Medias, New Frontiers

A few months ago, large brands such as Dell or Ratp (one of the biggest public company in France) have been revealing their new strategy to communicate with their customers. Those plans are based on a new online service allowing all of us to post an idea for a new product or service. It's not necesary to be accreditaded before.