PUBLIC MARKS from sbrothier with tags video & magazine

Other Edition is the leading developer of iPad, iPhone and digital magazine experiences - working with publishers and titles in over 20 countries and with brands to create great experiences for digital and mobile audiences. Our magazines have an audience of 4.3 million people - this audience is global, growing fast, and they are "super-influencers". Working with Apple, one of our main titles - the revolutionary culture, entertainment and fashion title, Interview magazine - is presented in over 210 Apple storefronts worldwide. Apple showcase it on gigantic iPads as "the best way to enjoy your favorite magazines". We agree - our iPad platform featured in Apple stores is our 1.0 experience, September marks the launch of our third generation 3.0 reader experience. This third generation platform launches 10 new functionalities including multitouch, broadcasting, shopping, dynamic navigation, enhanced in-page video play, brand channels, better in-app browsing, engaging new page-turn in landscape mode, and a subscription service.

Last month CondeNast announced iPad versions of 5 of their titles were being prepped,(not for Vogue and W yet!) . Interview, however, is taking the plunge. Back in February, a video demo of their iPad app ( see below) , showing the photography and text of the magazine intermixed with video and audio content.

Last week Jeremy Clark from Adobe and I unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led our tablet team, that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as ours.