PUBLIC MARKS from sbrothier with tags sports & identity

Peter Saville said “I find it a bit cheesy. Those rings don’t sit happily within that angular form and the typographic expression of London is a little insecure and apologetic. On the other hand, it’s incredibly noticable, brave and confrontational. Designs which are effective are abrasive on our sensibilities initially, that is how they work. It doesn’t have to be nice because they are familiar, while a great design forges a new aesthetic. It’s real job is to be a catalyst for awareness of the Olympics and it’s doing that already”. Rita Clifton of Interbrand said the logo would not be to everyone’s taste but would engage its target audience of young people successfully. “It’s got that Marmite factor

A segment of animated footage promoting the 2012 Olympic Games has been removed from the organisers' website after fears it could trigger epileptic fits. Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast again.