PUBLIC MARKS from phdunay with tags wal-mart & "Blog Monitoring"

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you! I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS Media Intelligence company that mines both online and offline content for its clients. Jim will provide some practical advice on how you can mine the blogosphere.