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PUBLIC MARKS from phdunay with tags buzz & "online communities"

24 May 2007 01:45

Communities at Microsoft, a podcast with Sean O'Driscoll

I've been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I've come across on the topic. I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …

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