PUBLIC MARKS from oseres with tags video & conversion

Having a video on your website can vastly improve your conversion rate. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening. You need only go to the home page of any new Internet-based startup, and you’ll see an embedded video with a very large call to action beckoning you to play its two- or three-minute video introduction. Videos that demonstrate web applications or web-based services are often called screencasts because they usually capture events on the company’s website. These screencasts can sum up in just two minutes what might otherwise take up many pages to explain, so they make for powerful additions to websites. Is it easy to make a screencast? How much does it cost, and what tools are required? Let’s answer these questions.