June 2009
Yahoo! My Display Ads | Create an ad targeted to your customers
"Find an ad template you like, then click the ad to customize it for your business. Change text, image, colors and even add your own logo. You can also upload your own ad. "
February 2009
最悪は脱したのか。オンライン広告収益、第４四半期に盛り返す
"第４四半期の総収益額は$8.5B（85億ドル）で、前期の$8.2B（82億ドル）や前年同期の$7.5B（75億ドル）を上回った。Googleが引き続き他を圧倒して全収益の65%を占め、前年同期の61%から伸びをみせたが、第３四半期の65.3%からはわずかに下げた。Googleが全体の成長の約半分に貢献している。Yahooの収益シェアは19.1%で、前期からGoogleがシェアを落とした分（0.3%）だけ伸びた。"
June 2008
異色対談 小飼弾vs勝間和代「一言啓上」｜ダイヤモンド・オンライン
"ヤフーはウェブ広告の「パイオニア」であると同時に、この程度で落ち着いちゃっているという状況をつくった「戦犯」でもあるわけです。
ヤフーは10年世の中を早く進めたけれど、逆に5年遅らせてもいる。だから、プラマイ5年という感じですかね。僕の印象では。"
February 2008
Yodel Anecdotal » Blog Archive » Revolutionizing the online advertising market
"As the largest publisher on the Web that also leads in display advertising, and holds a strong number two in search, we maintain one of the world’s largest advertising networks and operate the Right Media Exchange. We’re truly in the best position to understand the evolving needs and demands of the entire ecosystem."
Yahoo Formally Rejects Microsoft Bid [SearchEngineWatch]
"AOL doesn't have its own search index, but licenses Google's, so an AOL tie-up would likely see Yahoo keep its search and search ad operations. AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform A business, built around the base of its Advertising.com ad network."
January 2008
The Yahoo! Searchlight Award
(via)"The 2008 Yahoo! Searchlight Award Show will be an exclusive event for marketers and advertising agencies, and features a keynote address on industry issues and the challenges facing today's marketers."
1
(6 marks)
