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ibranz Branding Resource Blog » Apple Has Highest Net Promoter Score

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Apple is not only the brand that marketers love the best, but it’s the one that consumers recommend the most, according to new research from Satmetrix, originator of the Net Promoter score. Apple posted a NetPromoter score of 77 percent, which means that 83 percent of respondents would recommend the brand to a friend versus 6 percent who would not.

Apple

Précurseur de la micro-informatique à la portée de tous, Apple Computer, “l'enfant terrible” de la Silicon Valley, entend devenir l'emblème de la génération du tout numérique et le point de passage obligé du multimédia à la maison.

2008