public marks

PUBLIC MARKS from access2 with tags history & "american girl"

11 September 2009 09:30

American Girl for Grown-ups

The American GirlĀ® brand was established in 1986 by educator & entrepreneur Pleasant T. Rowland. Mattel acquired American Girl's parent Pleasant Company in 1998. American Girl is the direct marketer of the popular collectible-quality American Girl 18'' dolls -- The marketing "hook" for their more widely distributed merchandise tie-ins -- primarily a well-regarded series of books aimed at the 4-13 year old age group.