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PUBLIC MARKS from Teulliac with tag "customer experience"

20 June 2012 07:00

Customer Experience: A Personal Insight Into People and Organisations (Part III)

This third and last post regarding my experience withe UK healthcare system follows on from two earlier posts – Part I and Part II – if you have not read these posts you may want to do so.

Why Understanding Your Customers is the First Step to Delivering a Better Customer Experience

There are myriad reasons why companies treat customers poorly. One of the most common, costly – and most easily resolvable – is a lack of understanding around customers themselves. This gets at the core of two basic business questions that many companies either don’t ask or don’t share effectively across silos and groups internally

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