02 June 2005
iMedia Connection: Tagvertising = Blogging 2.0... Already?
Blog guru Steve Rubel gives us the skinny on folksonomies and tagvertising: the new ways to reach loyal audiences.
25 May 2005
Le Monde.fr : Les grandes marques tentent, avec plus ou moins de succès, de pénétrer le monde des blogueurs
Nice article about how brands are using blogs for advertising (in french only)
05 April 2005
Modern Marketing - Collaborate Marketing Services
James Cherkoff is a Director of Collaborate Marketing, an independent consultancy in London. James helps companies to plan and execute marketing strategies in-synch with the new environment.
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(3 marks)