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11 January 2006 07:30

DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD - Marketing Planet

by nhoizey
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?

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betamax +   blu-ray +   cinéma +   dvd +   hd-dvd +   jvc +   marketing +   sony +   vhs +  

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last mark : 11/01/2006 07:43