PUBLIC MARKS with tags teens & study

"If you look across the media companies, digital generally represents about 5% of their revenue and 50% of the questions on their quarterly earnings calls," said George Kliavkoff, who last week was appointed NBC Universal's first chief digital officer. "The reason is the future of connecting with customers is going to be figuring out the ways to give them what they want, on the devices they want, when they want it."