January 2007
October 2005
The Power of Being First
by jmaddock
When choosing primary keyphrases, it may be tempting to optimize for something really competitive, in hopes of getting a position on the second or third page.
42% of Searchers Click the First Result
by jmaddock
A recent study examining the behavior of search engine users, and led by Professor Thorsten Joachims of Cornell University, has uncovered some interesting findings.
September 2005
Google Introduces "Remove Result" Feature
by jmaddock
Google has added a new feature to their personalized search service, allowing users to remove certain results that they don’t want to see. There will also be a tool to report useless and spammy websites.
Google won't Edit Search Results to Prevent "Google Bombing"
by jmaddock
Google has announced that they will not be hand-editing search results to prevent cases of Google Bombing (the use of irrelevant link anchor text on other sites to improve rankings).
1
(5 marks)
