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04 March 2006 20:45

Identity Production in a Networked Culture: Why Youth Heart MySpace

by bcpbcp & 6 others (via)
I want to talk with you today about how teenagers are using a website called MySpace.com. I will briefly describe the site and then discuss how youth use it for identity production and socialization in contemporary American society. I have been following MySpace since its launch in 2003. Initially, it was the home to 20-somethings interested in indie music in Los Angeles. Today, you will be hard pressed to find an American teenager who does not know about the site, regardless of whether or not they participate. Over 50 million accounts have been created and the majority of participants are what would be labeled youth - ages 14-24. MySpace has more pageviews per day than any site on the web except Yahoo! (yes, more than Google or MSN).

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