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PUBLIC MARKS with tags public-relations & ice-cream

18 July 2006 02:45

Ice cream helps keep homeless warm

by bluexmass

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

Apparel logo media-coverage charity publicity-stunt public-relations homeless ice-cream ben&jerry

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last mark : 18/07/2006 02:46