June 2009
No, It's Not Mime Disease, It's Brand Interaction - AdGabber
by nhoizeyAt Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.
May 2008
Exécuter une stratégie virale : 10 bonnes pratiques du web français | techcrunch.com
by simon_bricolo & 2 othersanalyse sur les stratégies virales sur internet
1
(2 marks)