PUBLIC MARKS with tags fashion & ipad

125 is a magazine for people who love photography, design, fashion, art and visual culture presented in a grownup package that will entertain, enlighten and provoke debate.

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well.

Other Edition is the leading developer of iPad, iPhone and digital magazine experiences - working with publishers and titles in over 20 countries and with brands to create great experiences for digital and mobile audiences. Our magazines have an audience of 4.3 million people - this audience is global, growing fast, and they are "super-influencers". Working with Apple, one of our main titles - the revolutionary culture, entertainment and fashion title, Interview magazine - is presented in over 210 Apple storefronts worldwide. Apple showcase it on gigantic iPads as "the best way to enjoy your favorite magazines". We agree - our iPad platform featured in Apple stores is our 1.0 experience, September marks the launch of our third generation 3.0 reader experience. This third generation platform launches 10 new functionalities including multitouch, broadcasting, shopping, dynamic navigation, enhanced in-page video play, brand channels, better in-app browsing, engaging new page-turn in landscape mode, and a subscription service.

Une vieille dame le Vogue français ? En tout cas, elle est drôlement à la page. Pour fêter ses 90 ans, l'édition française de Vogue va lancer le 27 septembre sa première application iPad. Elle proposera le contenu du magazine et de son portfolio ainsi que des vidéos inédites: un mini film d'animation réalisé par Steven Klein et un clip filmé par Inez van Lamsweerde et Vinoodh Matadin en très haute définition.

A l’occasion de la sortie du numéro anniversaire, célébrant les 90 ans du magazine, Vogue Paris lance sa première application iPad. Ce numéro exceptionnel de 624 pages, sortira simultanément en kiosque et sur l’Apple Store le 27 septembre. La version papier sera accompagnée d’un portofolio collector XXL de 100 pages regroupant les clichés les plus audacieux de Vogue Paris mais aussi de nombreuses surprises. Photographes, make-up artistes, journalistes… Ils ont tous travaillé pour faire de l’application Vogue Paris un outil aussi performant et novateur, à l’image du magazine. Au menu : un mini-film réalisé par Steven Klein, un clip vidéo filmé par Inez van Lamsweerde et Vinoodh Matadin le making-off d’une séance beauté de Mario Sorrenti. Le must : Carine Roitfeld, rédactrice en chef de Vogue Paris, commentera elle-même sur l’iPad les photos du portfolio collector. Rendez-vous le 27 septembre en kiosque et sur l’Apple Store pour souhaiter un bon anniversaire à Vogue.

The app world is all for the geek girls, who’ve now become the proud owner of the iPad. Top luxury & designer brands and ace fashion mags are being haughty about luring the fairer sex through iPad that sold 300,000 pieces on its opening day. The choice is daunting but here’s the list of best apps, which match the dynamic women’s ergonomics to quite an extent.

Last month CondeNast announced iPad versions of 5 of their titles were being prepped,(not for Vogue and W yet!) . Interview, however, is taking the plunge. Back in February, a video demo of their iPad app ( see below) , showing the photography and text of the magazine intermixed with video and audio content.