20 June 2012 07:00
Why Understanding Your Customers is the First Step to Delivering a Better Customer Experience
by Teulliac
There are myriad reasons why companies treat customers poorly. One of the most common, costly – and most easily resolvable – is a lack of understanding around customers themselves.
This gets at the core of two basic business questions that many companies either don’t ask or don’t share effectively across silos and groups internally
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