PUBLIC MARKS with tags barcode & design

An excellent identity for Consumer Society and Citizen Networks, a Ukrainian organization that protects the rights of consumers.  Designed by Kaffeine Communications, the image combines “…a bar code – as a symbol of consumption – and an umbrella – as a symbol of protection’.

Barcodes, or UPC symbols, these ubiquitous emblems of our consumer civilisation, have received a radical makeover by a Japanese firm D-Barcode - and this time their ideas ended up on grocery products all over Japan.