May 2006
BannerBlog : Where Banners Click
Banner Blog started in June 2005 to showcase* online advertising, much of which goes unnoticed. It was also seen as a good opportunity to pimp our own work too! BannerBlog was created by Ashley Ringrose who works at Soap Creative, a small & friendly interactive agency and Ashadi Hopper who works at RMG Connect, one of the larger multinational agencies around town.
Death Of The Banner Ad?
Apparently, broadband penetration among its user base is so high the company believes it can make more money by selling more rich media and video ads.
August 2005
IAB Standards and Guidelines - Universal Ad Packages
The IAB's new wave of voluntary guidelines includes seven new Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units. The new voluntary guidelines join the roster of recommended guidelines that the IAB already has in place.
July 2005
Chitika - eMiniMalls: Interactive and Intelligent Banners Ads
In real-time, eMiniMalls selects the top products for your web page and displays interactive information such as product ratings, descriptions, reviews, related Blog content and even where users can get the best buy on the net.
April 2005
Ad campaign for a Brazilian internet company
creation: Andrea Evora Cals / PJ Pereira
Agency - DM9DDB - Brazil
1
(5 marks)
