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karl says:

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January 3, 2010 at 1:32 pm

When someone says ideology, I often, think « church » and all its derivatives : zealots, blasphemy, etc. An healthy ecosystem has diversity is hackable and makes it possible to have different outcomes.

1. Prehistory: « Open » being a kind of underground culture for a very long time became finally famous. Circumstances of the society, new priorities, new generation of people (geeks) helped to achieve that.

2. The age of iron: For anything which is successful at a macro level in the society come the second generation of people who want benefits of it. First they are the initial « believers » who were living from another activity and wants to live accordingly with their beliefs. It is the first shock and the first softener of the ideology. They have to make compromise with the other markets of the ecosystem. It’s when we start to hear *pragmatic* discourses. Few of them will be successful and then will start bending some rules.

3. The age of industrial revolution: The ecosystem of is here and there are a lot of secondary activities and people. Some people who were not believers but who were just mere employees of the believers. This includes marketers, businessmen, business angels, etc. They want to make a living, they want to invest into it. A lot of tools are available and people using them don’t even know they are the byproduct of this original philosophy. Some people think we have to be careful and keep a minimum of the principles and they organize control organizations (certification, labelling, etc.). It can even reach the legal and political framework of the society.

4. The age of financial market: The original philosophy is gone, the system remains. Some of the original believers think it is a big success for the philosophy. Some getting older became a lot more flexible than when they were young. Some are angry (sometimes very angry) because the principles have been forgotten. They will fork, restart a small group (prehistory) or go on a deserted island and exclude themselves with broken flowers in their dreams.

This happens in many many social groups. Look at organic culture for example, or certain think tanks. It all depends on which levels you want to be, which matters to you. Global or local.