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This year

Starbucks Doubleshot® Energy Coffee

by fabifab
If you get on a computer with a web cam, we can watch your back with the Boss Cam while you explore the site

2008

BBC NEWS | Business | Shunned Starbucks in Aussie exit

by night.kame & 1 other

"Starbucks has done very well in international markets where there has not traditionally been a coffee drinking culture," he adds, pointing to how it has done well in Japan and China.

J'ai l'impression qu'ils étaient un peu en recul à Shanghaï par rapport à 2006. Un simple repositionnement peut-être.

BBC NEWS | Business | Shunned Starbucks in Aussie exit

by karlcow & 1 other

The mighty Starbucks coffee empire has been handed a heavy defeat by thousands of small Australian cafes in the fight for a nation's taste buds. Eight years after it began selling its espressos and frappucinos in Australia, the US giant has succumbed to powerful financial and cultural pressures and has closed 61 of its 85 shops across the country.

Très intéressant.

Starbucks identifies stores slated for closure. - Jul. 18, 2008

by karlcow

The closures accompany planned layoffs of 12,000 workers. Starbucks currently operates 7,087 stores in the U.S.

obesite?

BuzzMachine » Blog Archive » Starbucks listens - at last

by dimelo
Following Dell’s Ideastorm, Starbucks has no opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them. Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now.

My Starbucks Idea

by sbrothier & 4 others
You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.

My Starbucks Idea

by dimelo & 4 others
You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.

Can CRM Handle Web 2.0?

by dimelo
Now, so is Starbucks. Through MyStarbucksIdea, the company proposes to take suggestions from customers on what changes they would like to see Starbucks (Nasdaq: SBUX) make, Collier says in his post. The community then votes on their favorites and provides comments. Collier thinks the site is a great idea -- and fervently hopes Starbucks doesn't flub it. He's not casting aspersions on the firm. He just believes, in general, that few companies are prepared to handle an onslaught of advice from their customers.

Starbucks’ Bright Idea: Launch a Social Network.

by dimelo
Unlike other companies that have hoped to present social media tools for gaining free consults from their customers while also presenting new information to consumers, Starbucks is very straightforward with its desire to take your ideas into consideration.

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2007

UNICEF - Water, environment and sanitation - UNICEF Executive Director joins Starbucks and Ethos ‘Walk for Water’

by karlcow

The event was organized by the Starbucks Coffee Company and its Ethos Water brand. … The Walk for Water symbolized the difficult task people in developing countries must undertake every day to get safe drinking water for their families. On average, a three-mile daily journey is required, and women and children – particularly girls – are often the ones who carry the task.

Peut-être que Starbucks pourrait cesser de laisser l'eau couler en flux continu dans leurs éviers…

Starbucks Coffee et Dunbkin Donuts, une publicité comparative originale

by MaxiCoffee (via)
Je vous invite à participer à ma réflexion pour savoir qui va gagner entre "Starbucks Coffee" et "Dunkin Donuts" (si compétition il y a ?)

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