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This year

Brand loyalty

by irols
Abstract Brands are important in the consumer market. They are the interface between consumers and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key factor in the development of brand loyalty. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. Respondents representing a broad spectrum of Singapore consumers were surveyed. The findings reveal that brand characteristics are relatively more important in their effects on a consumer's trust in a brand. The results also show that trust in a brand is positively related to brand loyalty. Marketers should, therefore, take careful consideration of brand factors in the development of trust in a brand.

2007

Future Of ISPAT Industries

by nag_sunny
The Indian Markets are falling down and the only worthy stocks in the mid cap category and small cap category are getting the profits as the large caps already booked lot of profits in the past few months. Ispat industries market cap is still just over 4K crore and is growing very rapidly. It has ended over rs 36 in the last week and ended positively even though the sensex and nifty are ended negatively. This company is picking up very nicely in the recent two years and has entered into the profit zone. It has recorded a net profit of rs 13.54 crore in the quarter September which is rs 5 crore or 60% more than the profit in the last quarter.

55 Essential Articles Every Serious Blogger Should Read | Entrepreneurial Blog of Matt Huggins

by springnet & 2 others
55 essential articles I’ve come across that have positively influenced my blog decision-making and will undoubtedly help you too. I’ve also included a select few of my own past articles that are of relevance in order to “pay it forward.” Like tro

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2006

Baptists call for public school support

by jasontromm (via)
A group of Baptist leaders called on its members Friday to "speak positively about public education" in response to a conservative movement to pull Baptist children out of public schools. Fifty-six pastors and organizational leaders - some from the conservative Southern Baptist Convention and others from the more moderate Cooperative Baptist Fellowship - signed a letter supporting public schools.

'Code of conduct' threatens free speech

by Mumvy & 1 other (via)
Faculty at the University of Prince Edward Island have expressed concern over the erosion of free speech on campus, following the confiscation last month of the student newspaper that had reprinted the notorious Danish cartoons. The Post ran several letters from professors, criticizing this action. But things may get worse. The university administration is currently in negotiations with the Faculty Association over a new collective agreement, and a strike seems imminent. They are particularly insistent that the new contract include a "Code of Conduct" that would obligate the faculty to "act in a manner that will contribute positively to the overall vision, mission and reputation" of UPEI.

The Guardian: Free speech, but not for professors?

by Mumvy
The university administration is . . . insistent that the new contract include a â code of conductâ which would obligate the faculty to â act in a manner that will contribute positively to the overall vision, mission, and reputationâ of

Influential Interactive Marketing: Using Blogs for Personal Marketing

by micah (via)
Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular, with lots of loyal readers ... but one really interesting point from this is how positively his blog has impacted sales of his book.

2005

sorry gotta go.com - home - sound files wav

by macroron & 10 others
when you absolutely, positively have to get off the phone - helps end unending phone conversations.

Duct Tape Marketing Weblog - Voted Best Small Business Marketing Blog

by sachachua
Business ownership is one of the best ways to positively impact a great amount of people.

2004

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