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Concevoir une newsletter performante ne dépend pas seulement des contenus. L'ergonomie et la maquette jouent également un rôle crucial. Cinq conseils pour améliorer la lisibilité de ses informations. (08/11/2006)

neostalgie

Web me Up est une web agency spécialisée dans la production et l'intégration de contenus vidéo sur le web. Newsletter vidéo, webTV, création de contenu sur mesure, Web me Up vous accompagne dans vos projets numériques et interactifs.

Le site Internet s’est enfin modernisé. Il a tendance à être plus flashy et plus facile d’utilisation.Toutefois, de nombreuses rubriques ne sont toujours pas ouvertes. La newsletter, quant à elle, est par contre moins lisible qu’auparavant, car l’affichage des photos prend un certain temps. Enfin, en partenariat avec un ancien d’NRJ, Têtu a lancé une web radio.

Comment réussir sa newsletter BtoB

Over the next six months funding from the planning grant will allow the organizations to jointly specify and design “DuraSpace,” a new web-based service that will allow institutions to easily distribute content to multiple storage providers, both “cloud-based” and institution-based.

Here is an easy and simple tutorial on how to set up and send out your own html newsletter using Mail.app on a mac. I am sure it can also be done on Thunderbird, Entourage and on any other email clients. For my purposes, I used Mail.app. The applications I used are Photoshop, Dreamweaver, Mail, Safari and Transmit (FTP).

FROM BARACK OBAMA'S WEBSITE AND NEWSLETTER: Campaign Manager David Plouffe just sent this email out... Amanda -- This week, we saw the stark differences between Barack Obama and John McCain on the economy. With Wall Street in crisis and families struggling, Barack offered a solid plan to strengthen the middle class, including tax cuts for nearly all Americans. John McCain continued the same old politics -- lying about Barack's plan and offering more of the same George Bush policies, including more tax breaks for Big Oil and no solutions for working families. It's time for that kind of politics to change. And thanks to supporters like you, our movement has grown by more than 50,000 new donors this week. Now we're within reach of a new goal -- 100,000 new donors by midnight tonight. With just 45 days left before the election, your support will affect crucial decisions about infrastructure in key battleground states. A donation now could have a big impact on voter registration and Get Out The Vote operations -- so please don't wait if you're planning to give. And today, your donation will go twice as far. You can match the gift of a first-time donor and inspire them to own a piece of this campaign. Can you make a donation before midnight tonight and double your impact? Many voters are paying attention for the first time, and 1 in 10 is still undecided. Now is a crucial time to expand our outreach through voter registration and getting as many people as possible out to vote for real change on November 4th. Your donation today is crucial to these efforts across the country -- especially in the key battleground states where the cost to compete is extremely high, and the stakes are even higher. Make a donation of $25 or more right now to help us reach our goal, and provide the resources we need to win: https://donate.barackobama.com/promise Thanks for everything you are doing, David David Plouffe Campaign Manager Obama for America

FROM BARACK OBAMA'S WEBSITE AND NEWSLETTER: Jill and Joe Biden traveled together throughout the lush state of Pennsylvania yesterday, speaking to audiences at the Ironworkers Local 401 in Philadelphia and Maple Point Middle School in Langhorne. Jill introduced her husband by describing how the two met. She said Joe always supported her dreams and encouraged her to get a doctorate in education. Today, Jill works as a community college professor and passionately supports the improvement of the education system. She talks about how thrilled she is that the teachers of America will finally have strong leadership under the Obama-Biden Administration. She said:I think we make a great team -- both our families -- the Bidens and the Obamas. I hope that your families will join our team as well.Please enjoy this video of Jill describing her husband and hero, Joe Biden. Sharon Barnes En route to Wilmington, Delaware

FROM BARACK OBAMA'S WEBSITE AND NEWSLETTER: Barack just sent out this email... Amanda -- Today, the thoughts and prayers of all Americans are with those in the path of Hurricane Gustav -- and many of you are asking what you can do to help. We do not yet know what the impact of Hurricane Gustav will be, and we hope with all our hearts that the damage will not be as great as it was three years ago. But we know there will be damage, and there is something you can do right now. Your financial support will strengthen organizations like the American Red Cross that are evacuating Gulf Coast residents and planning to help communities get back on their feet. Make a donation to support the American Red Cross today. At times like this, it is our compassion and resilience that define who we are as a nation. Please give whatever you can afford, even $10, to make sure the American Red Cross has the resources to help those in the path of this storm: https://donate.barackobama.com/redcross Thank you for your generosity, and I hope you will join Michelle and me in praying for the safety of those in the path of the storm and the first responders who are doing all they can to ensure the safety of their communities. Barack More...

What does a business do to stay in touch and share documents with its people when those people – industry specialists based (in the target country) abroad– are spread across the globe? CINETIQUE Translations, a company that provides expert translation services faces just such a challenge and turned to Yuuguu to solve the problem. Founded in 2002 by Laurence Auffret, a biologist and translation lecturer at Manchester University, CINETIQUE Translations was set up to combine the two specialist skills of science and translation to produce a thriving business that specialises in offering translation services to the technological, scientific and engineering communities. CINETIQUE Translations’ work includes: websites and user interfaces; conference publications, presentations and training modules; installation, operating, and maintenance manuals; and patents, claims, EU compliance documentation and tender documents. All this kind of work requires the utmost accuracy but a key issue in terms of translation in general - and technological, scientific and academic translation in particular – is to generate translations that do not just do the job in literal terms, but are able to translate the exact sense, meaning, and phrasing of any work. In other words, all translations must mean precisely the same ‘thing’ as in the original document. In CINETIQUE Translations’ fields of expertise this means it is essential that translators are fluent, not just in the requisite languages, but also the information contained in the original documents, as well as how that same information needs to be communicated in the target market. To help achieve this, CINETIQUE Translations uses ultra-specialist translators, they live and work in their home territory and in the specific industry. It also researches any documents that it produces thoroughly, often running them past focus groups, which are themselves based in the target territory. That all means that effective sharing tools – like web conferencing – would be vital. But, they are also expensive, complex to set up and time-consuming. CINETIQUE Translations is using Yuuguu to contact its in-country consultants – and sample groups – simply. It also uses Yuuguu to share documents and enable live document editing and note-making through the screen-sharing and control features. The benefits, says Laurence Auffret, are obvious: “Our translations are done by industry experts who live in the country where the translated document is going to be used. Firstly, it’s really important for us to be able to discuss documentation as a team - publisher, client, translator, editor, project manager - in real-time”. “Also, team meetings always take place online and we need to share our views on certain aspects of the documents, in real-time. So, we screen-share and one person can add on another linguist’s work – it’s a great tool.”

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groupe de discussion, forum ou newsletter : comme un blog, mais à plusieurs !