PUBLIC MARKS with search emarketer

“Some of the credit that search gets probably belongs to display advertising campaigns.”

"Sixty-four percent said they will increase their use of search in 2009. Somewhat less than one-half expected to use more e-mail, and 41% more display. '

“E-mail marketing still accounts for only 1.5% of direct marketing budgets in the US,” 規模感の違い

"57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them"

"Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate. "

"eMarketer estimates there will be over 63 million location-based service users worldwide this year, and 486 million in 2012. "

"Tencent, with its QQ.com portal, for example, has a business model vastly different from its US counterparts. The company has built its business on its dominance in instant messenger (IM) services. Tencent reports that as of Q4 2007 it had 300 million active IM accounts. Analysys International data shows that Tencent commands nearly 80% of the IM market. Tencent has leveraged this dominance in IM to build three major lines of business: Internet value-added services, mobile value-added services and online advertising. Essentially, its IM platform is the cornerstone for community-based communication on both the PC and mobile phone."

Juste merci à vous... Maintenant, va falloir voir ce qu'il se trame après... mais ce qui est certain est que le FLB sera present je vous tiendrai au courant pour que vous puissiez me jeter "quelques" tomates ;p

Suite à notre buzz-jacking de vendredi dernier, Procter&Gamble a pris au serieux nos revendications...

Tout d'abord, le dernier advergame de DreamWorks à l'occasion de la sortie de son dernier film BEE MOVIE. En dehors de l'aspect mercatique qui est bien fait, j'aime aussi le petit coté "social" qui se fond bien dans le jeu, avec notamment l'insertion d'une logique de soutien à l'association SOS VILLAGES D'ENFANTS... Un bon buzzzzzz (ok, désolé) de noêl réalisé par Passage Pieton.

Voici le nouveau buzz Yahoo! pour ses Questions/réponses et que je vous invite à partager autour de vous... Toujours aussi simple, pro et pertinent, j'aime beaucoup et je ne doute pas que cela va pas mal tourner sur la toile! Le même dispositif est mis en place au UK, pour le découvrir, cliquez ici.

So how does that word get spread? Mostly face to face.

US Internet advertising spending is expected to reach $16.4 billion in 2006, a 30.8% gain over last year's $12.5 billion figure, according to new estimates from eMarketer. In 2006, US marketers are expected to devote 5.8% of their budgets to the Internet, and by 2008, this share will rise to 8.1% of the total.

E-mail | Print | Comments | Request Reprints | E-Mail Newsletters | My Yahoo! | RSS Digital Media Web Video Takes Off, Ads Trail Louis Hau, 09.20.06, 6:00 AM ET Popular Tech Stories IPod Killers That Didn't Why Apple Won Halloween Masks The Best-Paid Young Celebrities Top Of The Toybox By This Author Louis Hau • Smells Like New Revenue • Private Times? • Universal Takes On Video Sites More Headlines Popular Videos Morgan Freeman Talks Movies On The Web Live The Yacht Life The Babe's Jersey Sold At Auction The O.C. Hits MySpace JibJab Founder On The Future Of User-Generated Content Related Quotes AQNT 27.95 - 0.38 GE 35.27 - 0.32 JPM 47.63 - 0.14 NAPS 4.89 - 0.01 NWS 21.82 - 0.19 TM 119.89 - 0.13 TWX 19.94 - 0.05 WMG 25.01 - 0.34 Most Popular Stories Top Earning Dead Celebrities How To Survive Your First Week At Work Shakira Buys An Island Pessimism At Dow 12,000 The Beginning Of The Technology Boom Years after it was originally supposed to arrive, Internet video is here and making up for lost time. Steve Jobs has made it the focus of Apple Computer's new strategy. Nearly every major media outlet is obsessed with figuring it out. And video file-sharing site YouTube, non-existent two years ago, now has buzz rivaling that of the original Napster. So it makes sense that ad dollars should follow the new medium. Market research firm eMarketer predicts that U.S. online video advertising is expected to total $385 million in 2006, up 71% from a year ago. That's more than twice the growth rate of overall U.S. online advertising spending, which is projected to reach $16.7 billion this year, up 34% from last year. Online video advertising could hit $1 billion by 2010, says JupiterResearch. But advertisers and Internet video aren't a perfect match yet. The main problem: While Internet users now seem happy to watch clips on their computers--a recent poll says that half of them have done so--they may not be watching the kind of stuff that marketers want to buy ads on. YouTube boasts that it has stored 100 million video clips on its site, but the anything-goes nature of them--home-brewed stuff mixed with clips of copyrighted, unauthorized material--makes some advertisers wary. Meanwhile, professionally produced content you can find at established Web sites has a harder time drawing eyeballs. "Advertisers and Web publishers have been waiting for consumers to watch--it's been a pretty slow build,'' says Jeff Lanctot, vice president and general manager of Internet advertising agency Avenue A/Razorfish, a subsidiary of aQuantive (nasdaq: AQNT - news - people ). "The interest and demand of online advertisers has outpaced that of online consumers." It's a point of view seconded by Greg Stuart, the Interactive Advertising Bureau's outgoing chief executive. "The big stumbling block now is continued consumer adoption of video online,'' Stuart says. "If you talk to the online publishers, they say they cannot get enough video impressions to sell. There's not enough relative to marketer demand.'' Ian Blaine, co-founder and chief executive of thePlatform, a Seattle provider of digital media services says some advertisers have told his clients that they would buy far more advertising if only the clients had enough impressions to sell. It's a problem rooted in both the need to digitize more content as well as in the difficulty of drawing the critical mass of viewers necessary to make major ad deals worthwhile, he says. "For a big campaign to work, they need 100 million unique impressions,'' he says."That's sort of a bar for it being interesting. There are plenty of people watching video. The challenge is where are they watching it. It isn't a lack of eyeballs but a lack of aggregated eyeballs." Meanwhile, the relative scarcity of online video ad inventory has caused the cost per thousand impressions to climb about 15% to 20% this year, estimates James Kiernan, vice president and associate director of digital media and innovation at MediaVest USA in New York. While a 30-second ad during a prime-time broadcast TV show typically fetches a CPM rate of about $20, a 15- or 30-second online video ad currently commands a CPM of around $20 to $50, Kiernan says.