Sponsorised links
This month
BBC - Digital Revolution Blog: Rushes Sequences - Biz Stone and Evan Williams interview - USA (Video)
*soupir* Ce que la marque a fait est un coup médiatique pas une réponse qui est « scalable » Un compte twitter pour une marque ne va pas remplacer le service SAV (avec des centaines de personnes derrière le téléphone). La qualité du service et la réponse de la marque étaient bonnes car elles étaient un coup unique, et réalisées par une personne du service Communications de l'entreprise. Imaginons maintenant les milliers d'appels quotidiens pour une grande marque. Twitter ? Des centaines de comptes twitter ? Des centaines de gens pour y répondre. Baisse de la qualité et du service, baisse de la croyance en l'opération marketing, retour à la case départ. Qu'est-ce qui manque ? La communauté ! Un social media n'existe que si la communauté devient autonome.there was a popular blogger and he also had a Twitter account and he was complaining that his cable was out, and he was I'm going to write about this cable company, Compass and how terrible they are and its going to be the number one search result in, in search engines for year to come. And they were monitoring Twitter search for any mentions of they're brand name. And they saw that within a few minutes and they replied to him on Twitter, and they said what seems to be the problem, they were going to send a van out to your house. And they had his cable fixed in like 30 minutes, so the next day the blog post was, Compass has great customer service, and it was like a, you know a complete reversal and we were like wow, they're really smart about it,
Sponsorised links
October 2009
Sensio Labs books
Apple Buys Their Very Own Maps Company (See Ya, Google Maps) - placebase - Gizmodo
September 2009
Juxt Interactive
The Wand Company Ltd
Moustache Paris, éditeur de design — design furnishing company
American Girl for Grown-ups
The Brooklyn Dollar: What Would Neighborhood Currency Look Like? | Cannell | Fast Company
Hyper-localized currencies have been popping ever since the economy went sour--not surprising, since local currencies also gained popularity during the Great Depression.
August 2009
Le difficile financement du web local
First SMS Worm: Made in China
What a Community Manager does « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Google Acquires Video Compression Technology Company On2 For $106 Million
Walter Dorwin Teague
vizzuality - Project Hosting on Google Code
Vizzuality is a company developing RIAs for biodiversity informatics. All software we do is open source.
July 2009
