PUBLIC MARKS with search arousal

1. Discovery - User experience as exploration of new territory 2. Challenge - User experience as obstacles to overcome, goals lying just beyond current skill and knowledge levels 3. Narrative - User experience as story arc (user on hero’s journey) and character identification 4. Self-expression - User experience as self-discovery and creativity 5. Social framework - User experience as an opportunity for interaction/fellowship with others 6. Cognitive Arousal - User experience as brain teaser 7. Thrill - User experience as risk-taking with a safety net 8. Sensation - User experience as sensory stimulation 9. Triumph - User experience as opportunity to kick ass 10. Flow - User experience as opportunity for complete concentration, extreme focus, lack of self-awareness 11. Accomplishment - User experience as opportunity for productivity and success 12. Fantasy - User experience as alternate reality 13. Learning - User experience as opportunity for growth and improvement

participatory workshops that invite people to borrow a Bio Mapping device and go for a walk. The device measures the wearer's Galvanic Skin Response (GSR), which is an indicator of emotional arousal in conjunction with their geographical location.

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A developmental theory of erotic/romantic attraction is presented that provides the same basic account for opposite-sex and same-sex desire in both men and women. It proposes that biological variables, such as genes, prenatal hormones, and brain neuroanatomy, do not code for sexual orientation per se but for childhood temperaments that influence a child's preferences for sex-typical or sex-atypical activities and peers. These preferences lead children to feel different from opposite- or same-sex peers--to perceive them as dissimilar, unfamiliar, and exotic. This, in turn, produces heightened nonspecific autonomic arousal that subsequently gets eroticized to that same class of dissimilar peers: Exotic becomes erotic. Specific mechanisms for effecting this transformation are proposed. The theory claims to accommodate both the empirical evidence of the biological essentialists and the cultural relativism of the social constructionists.