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This month

ROC HERMS

by sbrothier
Currently works as a freelance within the world of design, advertising photography and photojournalism.

From <i>Cabinet</i>: Jacket Required: Observatory: Design Observer

by karlcow

Toward the end of the nineteenth century, as publishers began to employ more durable bookbinding materials, the need for strictly protective wrappings diminished. The sober, utilitarian cover gave way to the dust jacket as advertising vehicle, culminating in the vivid graphics, stylized fonts, and “special effects” such as embossing and metallic inks that today scream from bookstore shelves everywhere.

Changement des usages.

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October 2009

Jobs and Apple Seek Patent on Operating System Advertising | IPWatchdog.com | Patents & Patent Law

by karlcow

This application, US Patent Application 20090265214, is titled Advertisement in Operating System, and covers exactly what the title implies; namely an operating system that is capable of displaying a variety of advertisements to users.

free os? tablet mac avec pubs pour contrer le publicite dans le texte du Kindle ?

September 2009

Digital Photographers, Welcome Back to 1999 | PixSylated | Digital Photography, Canon Flash, Shooting Tethered

by mozkart
Why the value of still images is collapsing It’s that old supply-and-demand thing. The supply of digital images is way, way up. At the same time, advertising in magazines and newspapers is sinking. If you want to continue earning a living at something you already do, it’s helpful if your trade is difficult to do and expensive to get started. Photography during the film-era was this way. Every time I pushed the shutter-button a couple of bucks flew out the window. Now the cost of getting into the pro photography game is virtually nothing (aside from the cost of the camera, the computer, the software, the training… still a relatively low investment for what you’re able to accomplish). I’m grateful that HDSLR cinematography is expensive and problematic right now. The Trib Is Dead. Long Live The Trib. For several generations, ads in magazines and newspapers were the leading consumer of commercial stills. Sorry Charlie, those days are gone. Today advertisers are increasingly moving their efforts over to web-based campaigns. It’s not personal. It’s demographics. OK. So that means that it is personal. The web, with it’s ability to provide instantaneous feedback to advertisers enables those spending the ad bucks to target their message exactly where it needs to be within minutes. For an ad placed in the wrong magazine, the response time is measured in weeks or months. Print advertising is plummeting (stats here). It’s not the economy, stupid. It’s the medium. Check out MagazineDeathPool if you’re not already a regular reader. Now is not be the time to launch a career as a magazine shooter.

FrederikSamuel.com

by jakamos & 17 others
advertising and design blog

August 2009

Creative Review - We are open

by karlcow & 1 other
Pete Hellicar and Joel Gethin Lewis set up their business formally earlier this year, though have worked together on projects over the last couple of years and known each other for longer. At the centre of their business strategy is open source, with all works they create being placed online for others to download and use or adapt after they are finished. You might imagine that this approach would cause anxiety in some of the advertising agencies or brands they have been talking to, but surprisingly this is not the case. “We say everything upfront,” says Lewis. “A lot of people said to me ‘no-one will want to open source their projects, you’re crazy’, but no-one’s had a problem with it so far.”

ad free blog *saying no to corporate advertising*

by karlcow & 2 others

By using this icon on my website I am stating...

1. That I am opposed to the use of corporate advertising on blogs.

2. That I feel the use of corporate advertising on blogs devalues the medium.

3. That I do not accept money in return for advertising space on my blog.

signed,

the author

Lemonade

by gregg
More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

DesignNotes by Michael Surtees » Blog Archive » Plastic Prius Flowers

by karlcow

2d world of advertising is about to be ignored when a message can be slammed together with a service.

What Advertising Do Consumers Trust? - eMarketer

by kuroyagi
"The least trusted were also new media channels, such as mobile advertising, display ads, video ads and paid search results. "

July 2009

Contextual advertising crisis

by IndexMaker
One of the most probable scenarios for the next two years of global financial crisis is hyperinflation. The rapid depreciation of the money will have a significant impact on the segment of contextual advertising.

Ben & Jerry's: Giraffe | Ads of the World: Creative Advertising Archive & Community

by ricarao (via)
Ads of the World: Creative Advertising Archive & Community A Graphics.com site

Charging for Access to News Sites

by marco
The question these companies should be asking is, "How do we keep reporting and publishing good content?" Instead, though, they're asking "How do we keep making enough money to support our existing management and advertising divisions?"

Guido Castagnoli Photography

by karlcow

Guido Castagnoli was born in Turin, Italy in 1976. After receiving a degree in Advertising Graphics and Communication he began his professional career as an art director of a prominent advertising agency in Milan. His interest in photography began when he shot his first images using an old family-owned Leica. During the following years he left his position at the advertising firm to devote himself entirely to photography. His works have been exhibited in public and private institutions in U.S.A., Italy, Germany, England and Japan. Since 2001 he work as freelance photographer in advertising and editorial assignments.

Curb™ The natural media company, green marketing, creative agency, clean advertising, guerilla marketing, sustainable marketing, sand sculpting.

by oqdbpo
CURB offers a unique portfolio of sustainable media, with a proven track record of generating enormous awareness at minimal cost to the environment. Our natural experts use only sustainable earth elements to create everything from national advertising campaigns to astounding corporate art. Ultimately we just love to do cool things with nature.

Floating Logos

by oqdbpo
Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising. Perched atop very tall poles or stanchions, these corporate beacons emit their message by looming over us in their glowing, plastic perfection. Elimination of the support structure in the photographs allows the signs to literally float above the earth. In some cases the ground is purposefully left out of the image to further emphasize the disconnect between the corporate symbols and terra firma.

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