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1.Have an Idea? Create a Project, share your product concept, and see what other people think. 2.Get 10,000 Supporters Projects with 10,000 supporters are reviewed quarterly by LEGO for a chance to become an official LEGO product. 3.Receive Royalty If your project passes review and is chosen for production, you will receive 1% of the total net sales of the product. See the guidelines for more details.