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My job is to take the latest in digital innovations and apply it to our business and our client’s business. Call it applied innovation. I head up the global 360° Digital Influence team - Ogilvy PR’s global digital practice designed to manage brands in an era when anyone can be an influencer and we are all influenced in new ways. It connects our brand-building PR expertise with a word of mouth marketing discipline. Our team of Digital Influence Strategists integrates the power of social media – social networks, blogs, Web 2.0 applications - with digital marketing to produce measureable results. I have developed strategy and executed award-winning programs for clients including BP, Lenovo, Unilever, Intel, Select Comfort and Snap-on.