Adactio: Journal—DIY UX: Give Your Users an Upgrade (Without Calling In a Pro)
Experiment and iterate. This is the web; you can be nimble. Risk is okay as long as you are always testing. Here’s the Iridesco process for a new feature:
1. Sketch
2. Photoshop
3. Test
4. Static HTML prototype
5. Test again
6. Working prototype
7. Test again
8. Tweak
9. Launch quietly
10. Get Feedback
11. Tweak
12. Get Feedback
13. Tweak
14. Get Feedback
15. Tweak…
Iterate constantly. You need a culture of experimentation.

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