Hitwise Intelligence - Heather Dougherty - US: Who Benefits from Circuit City Closure Online
by kuroyagi
"Both of the retailers are receiving the search traffic from the portfolio of branded terms in opposite ways. For Radioshack.com, 100% of the traffic from the Circuit City Terms was from paid search over the 4 weeks ending April 4, 2009. With Bestbuy.com, all of the search traffic was driven by organic search results during the same timeframe. "
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