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Cyber Monday, Marketing Myth

by karlcow

DON'T BELIEVE THE HYPE. So what's up with this Cyber Monday idea? A little bit of reality and a whole lot of savvy marketing. It turns out that Shop.org, an association for retailers that sell online, dreamed up the term just days before putting out a Nov. 21 press release touting Cyber Monday as "one of the biggest online shopping days of the year."

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karlcow
the 04/12/2008 at 12:38