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The title of the work (Land of The Free) refers to the American Anthem, and makes reference to Archibald MacLeish's 1938 book of FSA photographs. It also refers to a degree of irony when talking about personal 'freedoms' when one would choose to 'copy' the look of cowboys, sci-fi characters and pop stars. I want the viewer to see the relation to ideology; here are the effects of American mass-culture; consumed and re-enacted by British people in my photographs.