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How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients. Creative Director(s): David Harris Copywriter(s): Peter West Art Director(s): David Harris Photographer(s): N/A Illustrator(s): N/A Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen