Choosing and using typeface
by kampod
Type. In your lifetime you've seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read. Type is important because it's an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page - usually without the reader recognizing a particular typeface.
No comment on this link yet. React !