Search is the Internet OS!: TrailFire social search buzz, user engagement and network effect.
by arnaudfischerSocial search engines are working hard at developing a dialog with their user-base requesting feedback and encouraging engagement. Most are building search on the premise that people can add a whole lot more incremental value on top of traditional keyword matching algorithmic engines. Adoption and ramping up usage is one of social search engines’ critical success factors to build scale, reach critical mass and generate that network effect to effectively surface that “people & community” value layer, although not everybody needs to be tagging, commenting, sharing, bookmarking for social search to be effective. TrailFire’s approach is pretty good. Discover what you are looking for on the Web using like-minded people’s trails. Trails can be private or public, shared via email, by posting them on any website or by publishing them on Trailfire.com. Following is TrailFire’s latest announcement from CEO John O’Halloran.