ARCHIGRAM dominated the architectural avant garde in the 1960s and early 1970s with its playful, pop-inspired visions of a technocratic future after its formation in 1961 by a group of young London architects – Warren Chalk, Peter Cook, Dennis Crompton, David Greene, Ron Herron and Michael Webb.

“A new generation of architecture must arise with forms and spaces which seems to reject the precepts of ‘Modern’ yet in fact retains those precepts. We have chosen to by pass the decaying Bauhaus image which is an insult to functionalism. You can roll out steel – any length. You can blow up a balloon – any size. You can mould plastic – any shape. Blokes that built the Forth Bridge – they didn’t worry.”

So wrote David Greene in a poem published in the first issue of Archigram magazine or, as Greene’s co-editor, Peter Cook, called it “a message, or abstract communication”. It was published in 1961 on a large sheet of the cheapest available paper. Filled with Greene’s poems and sketches of architectural projects designed by Cook, Michael ‘Spider’ Webb and other friends, the magazine voiced their frustration with the intellectual conservatism of the British architectural establishment.

MAP (Manual of Architectural Possibilities) is a publication of research and visions; research into territories, which can be concrete or abstract, but always put into question. Map is not a magazine (it only has two pages) and is not a book (it is issued twice a year). Map presents itself as a folded poster (A1) where information is immediate, dense and objective in one side, and architectural and subjective on the other. Map is a guide to potential actions in the built environment, a folded encyclopedia of the possible, a topography of ideas, or a poster on the wall.

This week the biggest dust storm in 70 years blew through Australia, and the photos of it were stunning. So on Wednesday at noon, I decided to make a photo magazine. It was published on MagCloud Thursday night. All told, it was 31.5 hours from idea to publication, and that’s with a few hours of sleep thrown in.

Introducing a New Magazine About the Ideas Behind American Culture.