*soupir* Ce que la marque a fait est un coup médiatique pas une réponse qui est « scalable » Un compte twitter pour une marque ne va pas remplacer le service SAV (avec des centaines de personnes derrière le téléphone). La qualité du service et la réponse de la marque étaient bonnes car elles étaient un coup unique, et réalisées par une personne du service Communications de l'entreprise. Imaginons maintenant les milliers d'appels quotidiens pour une grande marque. Twitter ? Des centaines de comptes twitter ? Des centaines de gens pour y répondre. Baisse de la qualité et du service, baisse de la croyance en l'opération marketing, retour à la case départ. Qu'est-ce qui manque ? La communauté ! Un social media n'existe que si la communauté devient autonome.there was a popular blogger and he also had a Twitter account and he was complaining that his cable was out, and he was I'm going to write about this cable company, Compass and how terrible they are and its going to be the number one search result in, in search engines for year to come. And they were monitoring Twitter search for any mentions of they're brand name. And they saw that within a few minutes and they replied to him on Twitter, and they said what seems to be the problem, they were going to send a van out to your house. And they had his cable fixed in like 30 minutes, so the next day the blog post was, Compass has great customer service, and it was like a, you know a complete reversal and we were like wow, they're really smart about it,
Hearing: Norah Jones, The Nearness of You, and the tappity tap of small-scale furniture being re-positioned in it's wooden doll house Smelling: rosemary bread in the oven Touching: chopping freshly rinsed basil for pesto penne alfredo Seeing: a yellow no. two pencil with a fat nub eraser scratching out spelling words on double-ruled paper Tasting: iced ceylon tea
what are your intentions for the day? here are mine: * today i will get 45 minutes of exercise. * today i will clean our condo in preparation for our lovely house guest arriving on thursday. * today i will have a relaxing and fun trip to the hair salon, which will result in a gorgeous new hairdo (hee hee) * today i will not gossip, complain, or make excuses. * today i will drink oodles of water. * today i will remind simon that i think he's really hunky. like, the hunkiest. now it's your turn!
This poster (800×1000mm) was designed to summarize and explain the summer holiday of 2009: a roadtrip/ moving house expedition undertaken by my partner Marthe and I, from Norway to England and back.
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La façon la plus facile de créer et partager des plans d'aménagement interactifs
La façon la plus facile de créer et partager des plans d'aménagement interactifs
La façon la plus facile de créer et partager des plans d'aménagement interactifs
1. Buy coffee for the guy standing behind you at the coffee shop. 2. Open the door for someone before entering yourself. It doesn't matter if you're a girl and he's a boy, or you're a boy and she's a girl, or you're both boys, or you're both girls. You can do it. 3. Send a quick email to someone you haven't heard from in a while. It can just say, "Hey, I was thinking about you. I hope you're well." Trust me, it will make her day. 4. Send a small, handwritten note -- via regular mail! -- to someone far away. It can just say, "Hey, I was thinking about you. I hope you're well." Trust me, it will make his day. 5. Give someone flowers, just because. They don't have to be expensive. The blossom above was part of a grocery-store bouquet that cost $3.99. The recipient really isn't going to care that it wasn't expensive. I promise. 6. Invite someone to your home. Have something baking in the oven for them when they arrive. 7. Light a candle and think of someone who is going through a rough time. Silently offer them good thoughts/prayers. 8. Pick a charity. Give something. 9. Buy a magazine subscription for a friend out of the blue. 10. Give blood. 11. Prepare someone's tea. In my opinion, it's a wonderful act of love to not just put the hot water and a teabag in front of a friend, but actually prepare and steep the tea for them. 12. Tell a child -- or someone who is struggling with self-esteem -- how great you think they are. And mean it. 13. The next person who serves you a meal at a restaurant, or helps you in a store, or sells you your morning newspaper, look him in the eyes, smile, and say "thank you" with as much sincerity as you can muster. 14. Give someone a heartfelt hug. Just because. 15. Start a hopeful revolution: leave a hope note somewhere. Extra points if you leave it on the windshield of a stranger's car. 16. Offer to cook a meal for someone. 17. Offer to give someone a break -- babysit, hire a maid service for them, or even straighten her house yourself. 18. Clean out your closet. Give the gently-used clothing you no longer want to a shelter. 19. Take a photograph of something beautiful. Send it to someone, with the note: "This reminded me of you." 20. Give someone something of yours -- a book, perhaps, or a small trinket -- with no expectation of return. 21. Blow out a candle. Make a wish on someone else's behalf as you do it. 22. Make a short list of the things you love about someone you love. Leave the list where they can find it. 23. Make a date to have coffee or a glass of wine with an old friend. 24. Say "I love you." Mean it.
The project, meant for a family house back yard in the suburbs, aimed at designing a small park or opened area where the young parents and their newborn child would enjoy a independent space from day to day house activities, a space for reading, playing, etc. Having in mind this objective, and considering the usages of the space in the long term, it was proposed the project incorporated a small building to complement and support outside activities. That way he building would serve as a shelter for the child to share with his parents and, later on, as his own personal activities and hobbies setting.
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La façon la plus facile de créer et partager des plans d'aménagement interactifs
Greg is from outerspace :D
In Fall 2007, Princeton Architectural Press published Minka: My Farmhouse In Japan the memoir of retired AP foreign correspondent John Roderick. Moved by the story of this remarkable house and the memories it contained, and with seed funding from the Graham Foundation, we began work on a documentary film about John, his adopted son architect Yoshihiro Takishita, and the 250-year old house they shared. John died in March 2008 at the age of 93. “Minka” is a meditation on place, architecture, memory and the meanings of home. It is a work in progress. For more information visit Andrew Blum’s website.
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