by
thomas.deyries
* We all share the same morning and evening Internet addiction: On average, European traffic starts picking up around 5am GMT / 7 am CEST and similarly US traffic takes off around the same time at 7am EDT. Internet traffic also reaches its peaks in the early evening (7pm GMT / 9pm CEST in Europe and 10pm EDT / 7 pm PDT in the US).
* North American’s don’t surf over dinner: Unlike European traffic, US daily Internet percentages take a small dip in the early evening between 6pm and 10pm EDT. In contrast, Europe traffic keeps climbing through the evening until a marked 9pm GMT / 11pm CEST drop off. Of course, Europeans tend towards later (and longer) dinner hours than their North American counterparts.
* What Europeans do at night: Actually, this bullet point should be what Europeans don’t do at night — spend a lot of time on the Internet. In contrast to North America, European traffic plummets much more steeply and reaches a lower daily minimum than US traffic (US traffic never drops below 50% whereas Europe declines more more than 60% from its peak). Apparently, North American Internet users stay up later and use the Internet longer (next blog post we’ll explore what they’re doing on the Internet late at night).
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