"Starbucks has done very well in international markets where there has not traditionally been a coffee drinking culture," he adds, pointing to how it has done well in Japan and China.

J'ai l'impression qu'ils étaient un peu en recul à Shanghaï par rapport à 2006. Un simple repositionnement peut-être.

The mighty Starbucks coffee empire has been handed a heavy defeat by thousands of small Australian cafes in the fight for a nation's taste buds. Eight years after it began selling its espressos and frappucinos in Australia, the US giant has succumbed to powerful financial and cultural pressures and has closed 61 of its 85 shops across the country.

Très intéressant.